RTgroup
We shaped RT group’s global image to communicate the company’s three values; People, ProActive and Preservation.
Client
RTgroup
Year
2019 - Current
Category
Finance
Type of Work
Research
Naming
Brand Design
Brand Culture
Office Design
Brand Consulting
Social Media
Web Design
RT’s leadership aims to render insolvency and liquidation obsolete. A vision that inspired us to build an image that reflects their optimistic view on commitment, continuity, and change.
RTgroup provides a new approach to business turnaround.
We created an identity that reflects their bold approach to business restructuring and proactive turnaround.
We tapped into the brand’s original company name, Redford, and played on ‘ford’, “a place where a river can be crossed.”
We then identified the brand personality; archetype, personality and tone of voice and finished off with a digital guideline for use on social media.
The logo is a bold and highly stylised representation of a bridge and a globe that signifies the passage from old to new while bridging worlds to form a unifying entity.
The warmer tones brought creativity, luxury, vitality and value; all balanced by simple, practical typography.
An ombre gradient used colours to symbolise stability, clarity, transparency and trust.
Stationery with sleek elements that bridged the gap between professionalism and approachability.
