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Brand Workshop

RT’s leadership aims to render insolvency and liquidation obsolete. A vision that inspired us to build an image that reflects their optimistic view on commitment, continuity, and change.

RT group provides a new approach to business turnaround.

We created an identity that reflects their bold approach to business restructuring and proactive turnaround.

The logo is a bold and highly stylised representation of a bridge and a globe that signifies the passage from old to new while bridging worlds to form a unifying entity.

The warmer tones brought creativity, luxury, vitality and value; all balanced by simple, practical typography.

 

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