RT’s leadership aims to render insolvency and liquidation obsolete. A vision that inspired us to build an image that reflects their optimistic view on commitment, continuity, and change.
RT group provides a new approach to business turnaround.
We created an identity that reflects their bold approach to business restructuring and proactive turnaround.
The logo is a bold and highly stylised representation of a bridge and a globe that signifies the passage from old to new while bridging worlds to form a unifying entity.
The warmer tones brought creativity, luxury, vitality and value; all balanced by simple, practical typography.